diff --git a/tsweb/tsweb.go b/tsweb/tsweb.go
index 31c0cef87..8b52e656d 100644
--- a/tsweb/tsweb.go
+++ b/tsweb/tsweb.go
@@ -564,6 +564,10 @@ func writePromExpVar(w io.Writer, prefix string, kv expvar.KeyValue) {
 				writeMemstats(w, &ms)
 				return
 			}
+			if vs, ok := v.(string); ok && strings.HasSuffix(name, "version") {
+				fmt.Fprintf(w, "%s{version=%q} 1\n", name, vs)
+				return
+			}
 			switch v := v.(type) {
 			case int, int8, int16, int32, int64, uint, uint8, uint16, uint32, uint64, uintptr, float32, float64:
 				fmt.Fprintf(w, "%s %v\n", name, v)
diff --git a/tsweb/tsweb_test.go b/tsweb/tsweb_test.go
index 4b6b5e7c8..c1bcd34f7 100644
--- a/tsweb/tsweb_test.go
+++ b/tsweb/tsweb_test.go
@@ -542,6 +542,12 @@ foo_totalY 4
 			promWriter{},
 			"custom_var_value 42\n",
 		},
+		{
+			"string_version_var",
+			"foo_version",
+			expvar.Func(func() any { return "1.2.3-foo15" }),
+			"foo_version{version=\"1.2.3-foo15\"} 1\n",
+		},
 		{
 			"field_ordering",
 			"foo",